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Wednesday, February 16 • 3:00pm - 3:50pm
d. Breakout 29 (Repeating Session): Dangerous Ideas? Addressing Safety When a Physical Toy is Also an IP Asset (Sector Specific)

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In our increasingly digital and connected lives, virtual products like movies, shows, and video games are becoming a bigger part of consumers’ lives and children’s play. Companies with popular physical products, like toys, are leveraging these to create valuable intellectual property assets as well. How does the digital life of these products impact how we physically interact with the products and what are the implications on safety? In this diverse, interactive panel, which will include representatives from industry, regulators, and IP/advertising experts, we will explore some of the risks and opportunities of these developments. We will address questions such as:
• How can companies work to keep the digital life of their products consistent with safe use of their physical counterparts?
• What steps can companies take to ensure continued safe use of physical products that are also featured in digital media?
• What steps can companies take to control how their IP is used by licensees in relation to safety?
• How might the digital life of a physical toy affect our view of reasonably foreseeable misuse?
Moderators
avatar for Boaz Green

Boaz Green

Of Counsel, Neal Cohen Law
Boaz is a seasoned consumer product lawyer. He has extensive experience advising and representing a wide range of companies on product safety compliance, policy, and enforcement.Boaz has worked with a diverse range of companies, ranging from leading retailers, private labelers, and... Read More →

Speakers
avatar for Heather Bramble

Heather Bramble

VP, Product Safety & Regulatory Compliance, Mattel, Inc.
Heather Capell Bramble is a senior executive with more than 20 years of legal and management experience in roles at corporations, the federal government, and private law firms. She has significant product safety and assurance experience from both the retailer and manufacturer perspective... Read More →
avatar for Gavin Huntley-Fenner

Gavin Huntley-Fenner

Principal Consultant, Huntley-Fenner Advisors
Dr. Gavin Huntley-Fenner is a nationally recognized expert in human factors and safety, whose problem-solving skills and communication style have made him widely sought after as a consultant. Along with providing comprehensive risk analyses for a wide variety of product types, Dr... Read More →
avatar for Amy Mudge

Amy Mudge

Partner, Baker and Hostetler
Amy Ralph Mudge, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the National Advertising Division (NAD), the Federal Trade Commission (FTC) andthe Children’s... Read More →

Wednesday February 16, 2022 3:00pm - 3:50pm EST
National Harbor 10/11
  Breakout, Sector Specific

Attendees (3)